RMD is dragging e-commerce store, Jumia for the unauthorized use of his image to promote their fashion brand.
It would appear that Jumia Nigeria has been using the veteran actor’s pictures for a while now to promote the fashion arm of their online store.
The images were reportedly taken from RMD’s page and when his team contacted them to take them down, the brand was allegedly defiant and unapologetic, saying the images were taken from his Instagram page which is a public platform.
Read more after the cut
According to reports from team RMD,
Jumia’s unilateral and unauthorized use of RMD’s image for the advancement of its products and website has undoubtedly enhanced Jumia’s brand awareness and created a buzz about Jumia’s fashion line at the expense of RMD.
RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant. Jumia’s response has definitely been defiant and unapologetic. They admitted that they had taken the images from the actor’s page but that it was not an infringement of his copyright since the image was on a public Instagram platform. This is even though they are using the image to promote their online fashion trade on their website page! They offered to take the page down but have shown neither remorse nor offered any conciliatory compensation!
The ‘Terms of Use’ of Instagram as stated on their website clearly prohibits Jumia from taking RMD’s pictures and using same to conduct its fashion business. Their defiance has left the ace actor with no alternative but to instruct his lawyers to sue JUMIA for punitive and exemplary damages for the infringement of his image rights.
Get that money RMD!!!
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