Whenever you hear of entertainment and events in south eastern Nigeria,be it road block, artiste management, event planning & management and more, a name comes to mind, Target Ogadi. Target is the guy behind the wheels of most successful SE entertainment events.
As part of Notabella blog hangout, NBB had an exclusive chat with him and he spilled a lot of facts about himself and most importantly the reasons why artists can not become household names and get International recognition while in SE. Continue to find out more!
Personal Life;
Target Ogadinmma Onyedimma, grew up and schooled in Enugu (Zik avenue and Ekulu Primary school, went to FGC Enugu and proceeded to ESUT) studied Geology, graduated in 2007 and has been into a lot of business ventures ever since. 'Although I'm from Imo state, a lot of people feel I'm from Enugu because of my commitment to activities to the state and how accommodating the people of Enugu are'- He said.
He's married with a beautiful daughter.
Roles played in Enugu Entertainment Industry
I tried my best in entertainment when the people and government of Enugu needed me in my own capacity. Thanks to that, some people are where they are today in the industry because of the roles I played in their lives and career. So When people say my name pops up whenever entertainment in south east and Enugu is mentioned, I just wonder, because I'm an ordinary guy that do/did what I had to do. I'm no different from other people, I eat when i want to eat, poo when I want to, sleep when i want to etc. So it's something I could do and I did it. During that period, I had the opportunity to meet a lot of artistes, Local and international as well.It was a good period and experience for me, which still helps me in businesses till date; entertainment and otherwise.
So far I've worked with Flavor, Phyno, Mr Raw, Nonny D, Zoro, Selebobo, Jmartins, Duncan mighty, Terry G, Iyanya, Tekno,kCee,Davido, Runtown Timaya , Fuse ODG etc.
Active Entertainment business;
I still play key roles in most events happening, I still bring in acts for events, because people know I have a good rapport with these artistes, and at the end of the day I still get paid. so I'm still in business. I still have a few management deals with OAP Didi 'Nna Mehn'
Road block;
The government pulled it off because of harsh economy. Last year, the government organised a gospel show instead of the usual road block because that's what could be afforded then. This year, the economy isn't funny still, so that's why Yudala concert was allowed, so that the residents could have something similar towards the end of the year. We are hopeful, things may get better by next year, but for this year 'No road block'.
How marriage has affected me;
It didn't change my social life so much. but as a married man, you got to be cautious of things you do, how you go out. These days I don't stay out late or go out late. I find a way to balance business and family. Since I have a daughter who looks up to me as a role model, I make sure I'm always around for her. I no longer have major roles in artiste management, I do more of Event management because artiste management takes you out and about unlike managing events
Changes In Enugu Between 1990's and now;
Security has improved. Security back then was poor, cult activities were much. But it's improved now and cult activities has reduced greatly. Night life has been improved and safety is assured.
Entertainment Industry in SE;
It's really hard to start up and grow here. I only know Duncan mighty as an act that started and continued here in the SE. Surprisingly, the money is here in the SE they pay more in shows but Lagos is where the Media is. If you want to go international you go to Lagos. That is where the Soundcity , Tracetv, Mtvbase, etc are. If we had them it would be easier for the acts to grow from here. If one could shoot a video today and have it on air by tomorrow, because Mtvbase and Soundcity has a branch here, then there is no need going there. Also, most multinational companies, have their Headquarters there, they are the ones that organize events like almost every time and artistes need to get paid, and they reach out to close-by artistes to perform, thus the acts need to be closer. You can start off big and good here, in fact most talents like Flavor, Zoro, Mr Raw, Bracket were made here but for you to get to the next level you need to be There! Population too is another factor, Lagos is very populated, you might blow in Enugu and get known by a thousand people but blow in Lagos and get known by ten thousand people.
Media in SE
Radio and blogs are trying their best but Tv stations are not trying at all!
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