South east social media critic and self acclaimed radio god father, Super Sam Ajufo may have in a new
Instagram post threw a shade at his former radio station,Solidfm, where he worked as a presenter and producer.
He shared a photo of dreamfm's male presenters and producers and didn't hide his admiration for the station's effort in consistency and effective branding and value of it's staff. But subtly threw a shade at his former station 100.9 Solidfm, which according to popular reports he didn't part well with , after having a tensed relationship with the radio station's management back then.
What he wrote;
There are several reasons why DreamFM still tops the league in the South East (not just in Enugu). There are visible to the blind and audible to the deaf and chief among them is the understanding of how to build and maintain a brand. Branding has nothing to do with graphics design, branding is about managing perception and courting emotion.Dream FM is still around because they have learnt the art of consistency and managing the perception of their listeners and they do that by pushing forward their OAPs.
This simple act of taking a photo shot of all the male presenters/producers working there is a testament to show how valuable the ownership and management take their lead staff. They are not intimidated by the star status unlike one I know but they celebrate them. This is Value. Thank you to my colleagues at DreamFM. You guys are it.
Did you smell the shade here?? 'Unlike one I know'
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