VOGUE reports that Chimamanda Ngozi Adichie is the new face of makeup brand, Boots No 7. According to the fashion magazine, Adichie’s debut campaign launch is set for this Friday.
Here’s what the magazine says of the new endorsement deal:
Boots Is Not Alone In Recognising The Draw Of Adichie, Whose Much-Celebrated TED Talks Have Been Sampled By Beyoncé And Featured On T-Shirts In Maria Grazia Chiuri’s Debut Dior Show Earlier This Month. Said TED Talks Have Received Millions Of Views Across The World, She Has Three Critically Acclaimed Novels Under Her Belt And Just Days Ago She Contributed A “Thank-You Note” To US First Lady Michelle Obama For The New York Times T Magazine Cover Feature. This Is A Woman With Influence.
Speaking in the upcoming issue of Vogue, Adichie noted how beauty campaigns had been built on a false premise, but will be getting a total overhaul.
“I think much of beauty advertising relies on a false premise – that women need to be treated in an infantile way, given a ‘fantasy’ to aspire to… Real women are already inspired by other real women, so perhaps beauty advertising needs to get on board,” she reportedly said.
In the Boots campaign which will be launched on October 21, Adichie talks about how she learned to use makeup to enhance her identity.
“I love make-up and its wonderful possibilities for temporary transformation. And I also love my face after I wash it all off. There is something exquisitely enjoyable about seeing yourself with a self-made new look. And for me that look is deeply personal. It isn’t about what is in fashion or what the rules are supposed to be. It’s about what I like. What makes me want to smile when I look in the mirror. What makes me feel slightly better on a dull day. What makes me comfortable,” she continued.
And Kristof Neirynck, the vice president of skincare and global brands for Walgreens Boots Alliance, explained why they chose Adichie.
“Chimamanda was the perfect choice for us, as not only is she an inspirational woman, we share the same philosophy about beauty,” Neirynck said.
We can’t wait for the campaign!
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